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Welcome to FOCALLURE Beauty South Africa. We are a cosmetics that has been operating in many countries for over 4 years now. We are dedicated to providing innovative, artistry-proven makeup and price affordable cosmetics that suit your normal everyday makeup requirements.


We draw beauty inspiration from social trends and translate them into real life. Our product designs are based on the Californian style. California Bay Area, a long coastline, where the Pacific Ocean current brings the warm, humid air to here.

Why choose FOCALLURE®?

Finding affordable, cruelty-free makeup that is high-quality can be a challenge. This is why we created FOCALLURE. Along being affordable, we try to provide the latest products, so you can stay on trend without needing to spend a lot of money.

FOCALLURE is different from many other makeup brands. We focus on providing products that we stand behind, so we take the time to test all the products that we sell on our website.

Here's what makes us stand out:

*Wallet-Friendly

We spend most of our costs on our product quality and shipping. So we have an affordable price for our customers.

*High-Quality Products

There is nothing worse than ordering or buying products that do not work. We believe that brands should have good products, at affordable prices. This is why FOCALLURE takes the time to test all of its products to make sure that each product is high-quality.

We avoid offering products that do not work or only work if they are used in a very specific way. Beauty should be simple, so it should not take hours to try to figure out how to use the product.

*Excellent Customer Service

While our prices are low, our customer service is WOW! All of our customers are important to us, so we aim to provide the best customer service possible. Our customer support is open 24/7, and we get back to our customers within just a few hours. Feel free to contact us with any questions, concerns, or ideas that you have. We love hearing from you because it helps us provide you with products and services you need.

*No Animal Testing

Animal testing is very common in the makeup industries. In the past, animal testing was done to see if ingredients were safe for humans. Today, animal testing is no longer needed as we have better methods to determine if a product is dangerous for humans. Most brands available in the drugstore test on animals. Our products are cruelty-free and around the same prices as drugstore brands because we believe in keeping our prices low.

Lastly, beauty is not a luxury. That is the concept we want to pass to all the girls. We aim to provide the latest and best cruelty-free products, without the high price tags that other brand charge.

Our core values

  • Be Adventurous, Creative, and Open-Minded
  • Create Long-Term Relationships with Our Customers
  • Pursue Growth and Learning
  • Inspire Happiness and Positivity
  • Make Sure Our Customers are Pleased

Keep in contact with us

We're continually working on our online store and are open to any suggestions.
If you have any questions or proposals, please do not hesitate to contact us.

Our partners

We work with the world's most popular and trusted companies so you can enjoy safe shopping and reliable delivery..

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